Data Tower

Operator workspace on top of Housecall Pro

Your operator works in six windows. Your leads fall between them.

Housecall Pro, Yelp, Thumbtack, RingCentral, email, Slack. The lead lives in one tab, the reply in another, the promise to call back in someone's head. Data Tower rides along with your operator on every page and walks each lead to one of three places: the calendar, a reminder, or a written-down reason why not.

Built for electrical, plumbing and HVAC shops running 5–20 people on Housecall Pro.

The problem

Your bookings depend on one person with no workspace.

Whether the crews are busy next week is decided by whoever answers the leads. Nothing carries between the windows, nothing is written down, so every evening you check by hand.

One workplace

Every lead, from every source, to one of three outcomes.

A capsule on every tab: the lead, its history and the next action, right where the operator already is. Each lead is closed with one of three moves.

On the calendar

The job or estimate is booked in Housecall Pro and stays traced back to the lead and its source.

On a reminder

Customer asked to call back, estimate is waiting. The reminder stays in the queue, sorted by days of silence, until someone decides its fate.

Turned down, with a reason

Out of area, duplicate, not our trade. The reason is recorded, so a rejected lead is a decision, not a lost one.

Shifts hand off in writing

The next operator reads what was promised, what is still open, what happened while nobody was on.

Tomorrow is checked tonight

Missing details, overlapping visits, drives the crew cannot make: caught while there is still time to call.

From one shop, as of September 2026

~300leads a month, captured automatically
8lead sources connected, plus manual entry
40%of leads reached the calendar in the last closed month
1.9 minmedian time from lead to operator pickup, last 90 days

Sources connected today

  • TThumbtack
  • YYelp
  • HHousecall Pro online bookings
  • HDHome Depot Pro Referral
  • RRingCentral calls
  • SSwitch
  • ZZipRent
  • WWebsite form

Plus manual entry for walk-ins and referrals. A new source is a parser, not a project. Every number on this page comes from Voltyx Services, an electrical, plumbing and HVAC contractor in Fremont, CA, where Data Tower runs every shift.

Numbers

Hard numbers, today, with nobody adding them up.

Every action is written down the moment it happens, so a report is just a read of the log.

Per operator

Leads taken, turned down, moved to the calendar, and how fast.

Per source

What each channel produced in booked work, with the first touch frozen so repeat jobs stop drifting.

Per day

Closing the shift writes the day's summary; nobody copies numbers between tabs.

 Dashboard · August 2026 · closed
MonthLeadsConvRej%
Total143578639.9%
Dana K61263542.6%
Mia T52193336.5%
Sam R30121840.0%
Sources
Thumbtack108337530.6%
Manual · phone1715288.2%
Yelp84450.0%
Website43175.0%
Home Depot31233.3%
Repeat customer31233.3%
Month totals are real (the shop's last closed month, read from a log of 29,548 actions); operator names are not.
 Email · every shift close · to the owner
Shift closed — Dana K 17.09 · dana.k@yourshop.com
  • ✅ Ads switched off
  • ✅ Inboxes cleared
  • ✅ Tomorrow's jobs checked
  • ✅ Routes checked
  • ✅ Day summary accepted
  • ✅ Estimates and upcoming jobs reviewed
  • ✅ I agree with the shift results
TodayLeadsConvRejOpen%
Total for the day761085.7%
Dana K3300100.0%
Mia T321066.7%
Sam R1100100.0%
Open · 1
10.09Rohan B. · TTMia Treminder · 22.09 · call the customer back✅
Converted · 6
17.09Priya S. · TTSam RJOB #4821✅
17.09Karen P. · TTDana KEST #3476✅
17.09Vikram M. · TTDana KJOB #4820✅
17.09Sanjay M. · TTMia TJOB #4819✅
17.09Kevin Lau · Manual · “Referral”Mia TEST #3474✅
17.09Diane Foster · Home DepotDana KEST #3477✅
Rejected · 1
17.09Nikhil P. · TTMia Trejected · Other✅
Estimates · groups
  • Reminders0
  • Proposal not ready1
  • Confirm receipt2
  • Awaiting approval50
  • Approved — to schedule24
  • Jobs · no date2
  • Permit0
Jobs · ahead · 16
18.09 07:45Dev RamanMax S$6,850
18.09 09:00Adam EliasArt S—
18.09 11:00Cruz CabreraAlex G$3,100
18.09 13:00Rahul VermaTim T—
18.09 13:00Megan TrentArt S$50
18.09 15:00Mike Cortez MEMBERSHIPTim T—
18.09 15:00Sherry NazariAlex G—
+ 9 more through 02.11, including Adam Berry · Art S · $950 on 22.09
Data as of shift close. Live version with approval checkmarks: open the day page. · Data Tower · automatic shift-close mailing
A real shift summary from September 2026; names of operators, customers and technicians replaced. “TT” is Thumbtack.

Options · switched on by request

The same record can do three more jobs.

Once every lead and every outcome is written down, the log feeds three more things. Each is switched on per shop when you ask.

Lead scoring

Who is worth the discount, before the first call

Does
Checks the property address against public records and tags the lead high-value or ordinary.
Gives
Your best operator takes the big one; the first-job discount goes to the customer who comes back. In the shop studied, 3% of customers brought 45% of revenue.
Needs
The service address. Nothing else.

Revenue feedback to Google Ads

Bidding learns from invoices, not phone calls

Does
Sends booked and completed jobs back into Google Ads with the invoiced amount.
Gives
Smart Bidding stops treating a wrong number and a $12,400 install as the same conversion.
Needs
An invited role in your Ads account.

Project pages from finished jobs

Every closed job earns the next one

Does
Turns a closed job into a page for that city and that type of work, a Google profile update and a review request.
Gives
Organic traffic on your own domain; one weekly approval from the office.
Needs
Access to your website.

Integrations

Plugged into what the shop already runs.

Nothing new to type in. Data Tower reads what these systems already produce and writes back only where the operator asks it to.

  • H

    Housecall Pro

    Reads: customers, estimates, jobs, schedule, technicians and online bookings, live through webhooks and the API.
    Used for: tracing every lead to the job it became, tomorrow's checks, estimate queues, conversion by source. Stays the system of record for jobs and money; Data Tower never writes invoices.

  • R

    RingCentral

    Reads: every inbound and outbound call with its recording and transcript.
    Used for: matching calls to leads and customers, a new-lead alert when an unknown number calls, click-to-call from the capsule under the operator's own extension.

  • @

    Lead-platform email

    Reads: the notification emails Thumbtack, Yelp, Home Depot Pro Referral, Switch, ZipRent and your website form already send.
    Used for: creating the lead within seconds, with source, name, phone, address and the deep link back to the platform. Nobody re-types a lead.

  • T

    Telegram

    Writes: team alerts — new lead, lead claimed but idle, shift opened and closed, day summary, anything that needs an owner's eye.
    Used for: the owner's phone, without opening a dashboard.

  • C

    Claude by Anthropic

    Reads: call transcripts, receipts, the lead and job log — read-only, inside our own database.
    Used for: classifying calls, reading receipts, proposing lead-to-job matches and investigating a shift whose numbers do not add up. Every result is a suggestion the operator confirms.

  • M

    Mapbox

    Reads: job addresses.
    Used for: geocoding and the evening check of tomorrow's drives between visits.

FAQ

What owners ask first.

Does anything change for my crews?

Nothing. The system reads what already happens: platform emails, calls and your CRM's own events. Technicians do not log in and do not learn a new app.

Are we leaving Housecall Pro?

No. Housecall Pro stays the system of record for jobs, invoices and money. Data Tower covers what it never sees: everything that happens before a job exists.

Our lead sources are a mess in the CRM. Does that break it?

Everyone's are. Untangling them is the first part of setup: we map your labels into one dictionary and freeze each customer's original source so it stops drifting as repeat jobs come in.

What does the operator have to install?

A browser extension, issued per operator from their own account. Nothing else.

Register

Put one operator on it and watch the calendar.

One operator, one month of real work, and at the end one number: how many leads reached the calendar.

Want an account? Email me LinkedIn

If your email is already authorized, please log in.